Jocelynne Haslett

Jocelynne Haslett is an experienced leader advising real estate brands around the world on technology solutions and marketing strategies to achieve business objectives.
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Recent Posts

iBroker is Backed by a Top 10 PropTech Solution Provider!

Posted by Jocelynne Haslett on 8/21/19 3:33 PM

iBroker Leverages the Expertise of its Internationally Recognized Parent Company

PropTech Solutions is the holding company of GryphTech, the creator of iBroker. In August 2019, PropTech Solutions was recognized as a Top 10 PropTech Solution Provider by the esteemed selection committee of CIO Applications Europe and was the featured cover story in the PropTech Special Edition Magazine. In the Magazine, CEO & Founder, Carlos Matias, is celebrated for his leadership and expertise as he shares his story of innovation and growth. Read article here.

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Topics: iBroker, brokers, backoffice

This Broker lost all his data. See what he did next...

Posted by Jocelynne Haslett on 6/4/19 3:50 PM

Can you imagine losing ALL of your brokerage data?

How would you be able to continue business? Would you know how to troubleshoot a solution? It's certainly a nightmare that no Broker wants to experience. Unfortunately, this happened to Cameron Keegan, a well-respected and successful Broker/Owner in Simpsonville, SC.

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Topics: iBroker, brokers, productivity, backoffice

Frustrated with Your Back Office Software? Give iBroker a Try and Save Today ($ & Your Sanity)!

Posted by Jocelynne Haslett on 5/23/19 2:34 PM

Do either of these statements describe you?

  • "I'm frustrated with my back office software. There's gotta be a better way."
  • "I know I can't scale my business using Excel to manage my financials, but I don't want to take on complex software in its place."

If you answered "yes", then we have a solution for you! After 22 years of refining technology to help the world's largest real estate brands grow, we understand your challenges. We know how important it is for brokerage technology to be both powerful AND easy to use; to be a time saver, not a time waster. iBroker was purpose-built to do just that. 

iBroker is the simplified office administration solution for real estate.

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Topics: iBroker, brokers, productivity, backoffice

How Much Time Do Experts Suggest Working On Your Business vs. In Your Business?

Posted by Jocelynne Haslett on 5/14/19 12:52 PM

You've probably heard that as the owner of a business, you should be spending more time working on your business vs. in your business, but what does this really mean? It appears to be a cliche that is accepted but not well understood. Let's take a look at what this means as a Broker-Owner and compare the ideal to the reality in today's brokerages.

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Topics: iBroker, brokers, productivity

Mastering Office Communication - Are You Missing the Mark?

Posted by Jocelynne Haslett on 4/16/19 3:23 PM

As a Broker, whether you're communicating to your offices, agents or direct to home buyers or sellers, the key to getting the results you desire lies not just in the content of your message, but in your delivery too. Your ability to leverage technology to effectively communicate is increasingly important in our digital culture. It can improve office and agent productivity, generate opportunities, and maximize your growth potential.

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Topics: iBroker, brokers, office communication

Seven Industry Leaders Weigh-In on The Best Low Cost Recruitment Tactics [Free Download]

Posted by Jocelynne Haslett on 2/28/19 3:32 PM

At iBroker, we understand the multitude of challenges facing brokerages today. Recruiting and retaining agents is certainly one of the most important, given the direct correlation with growth. Successful brokers know that an effective recruitment and retention strategy is absolutely essential to realizing their growth potential. While some brokers have the means to invest heavily in tools, services and systems to support this effort, others may not be in a position to do so – at least not to the same extent. Instead, they are constantly on the lookout for cost-effective means to the same end; but can low cost recruitment strategies be as effective?

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Topics: Office Management, iBroker, recruitment, brokers, real estate leaders

Don't Make These 15 Mistakes When Planning a Technology Change

Posted by Jocelynne Haslett on 1/7/19 4:47 PM

Brokers know that change is inevitable if they are going to stay competitive and enjoy continued success. Given technology advances so quickly, without change office systems can quickly become dated, making recruitment and retention - the cornerstone of any real estate business - a challenge. But a technology change to a key system can be disruptive and overwhelming for those involved. How do you lead the organization through it to mitigate resistance and instead inspire support and excitement?

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Topics: Office Management, back office, iBroker, real estate strategy, brokers, technology, change management

Broker Insights: 2018 NAR Technology Report

Posted by Jocelynne Haslett on 12/6/18 5:29 AM

The National Association of REALTORS®* recently surveyed its members about the current technology landscape in the real estate industry. The published results offer Brokers some valuable insights into technology trends, needs, wants and perceptions they may want to consider when planning out their strategies and technology spend for 2019. 

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Topics: Office Management, back office, iBroker, real estate strategy, brokers, nar, technology

Brokerage Benchmark & Averages Report

Posted by Jocelynne Haslett on 11/22/18 3:24 PM

In order to run a profitable real estate brokerage, Brokers need to know and understand the metrics that impact the bottom line. Only then can they make profit predictable and set themselves up for long-term growth. Also, knowing how your financial metrics compare with others is invaluable when making strategic financial and operational decisions - especially if you're contemplating a merger, acquisition or exit strategy. However, many Brokers don’t know where to access accurate data to compare with or they question the reliability of the data they do have.

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Topics: Office Management, back office, iBroker, real estate strategy, brokers, peter mueller, benchmark

What's Your Retention Carrot?

Posted by Jocelynne Haslett on 10/16/18 4:00 PM

Successful brokers understand that recruiting and retaining talent are essential to maximizing their growth potential. Many would agree that getting talent in the door is the easier step. It's getting them to stay for the long haul that is the challenge. It can be a significant investment of time and money to nurture and recruit top talent. The last thing you want is for your new recruit to leave prematurely. But, how do you get them to stay? What carrots, or incentives, should you dangle to cultivate loyalty among your agents? 

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Topics: Office Management, iBroker, recruitment, retention, real estate strategy, brokers