Broker Insights: 2018 NAR Technology Report

Posted by Jocelynne Haslett on 12/6/18 5:29 AM

The National Association of REALTORS®* recently surveyed its members about the current technology landscape in the real estate industry. The published results offer Brokers some valuable insights into technology trends, needs, wants and perceptions they may want to consider when planning out their strategies and technology spend for 2019. 

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Topics: iBroker, Office Management, brokers, real estate strategy, back office, technology, nar

Brokerage Benchmark & Averages Report

Posted by Jocelynne Haslett on 11/22/18 3:24 PM

In order to run a profitable real estate brokerage, Brokers need to know and understand the metrics that impact the bottom line. Only then can they make profit predictable and set themselves up for long-term growth. Also, knowing how your financial metrics compare with others is invaluable when making strategic financial and operational decisions - especially if you're contemplating a merger, acquisition or exit strategy. However, many Brokers don’t know where to access accurate data to compare with or they question the reliability of the data they do have.

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Topics: iBroker, Office Management, brokers, real estate strategy, benchmark, back office, peter mueller

What's Your Retention Carrot?

Posted by Jocelynne Haslett on 10/16/18 4:00 PM

Successful brokers understand that recruiting and retaining talent are essential to maximizing their growth potential. Many would agree that getting talent in the door is the easier step. It's getting them to stay for the long haul that is the challenge. It can be a significant investment of time and money to nurture and recruit top talent. The last thing you want is for your new recruit to leave prematurely. But, how do you get them to stay? What carrots, or incentives, should you dangle to cultivate loyalty among your agents? 

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Topics: iBroker, Office Management, recruitment, retention, brokers, real estate strategy

Calling All Recruitment Experts!

Posted by Jocelynne Haslett on 9/28/18 6:37 AM


Are you a pro when it comes to recruiting talent? Do you have creative or innovative ways to attract talent and wonder why others are not doing the same? Are you willing to share your expertise with others? We're creating an eBook on recruitment strategies and seeking insight from industry experts. Help us shed light on the best strategies out there. At iBroker, we understand the ongoing challenge to recruit and retain talent and are committed to offering Brokers solutions through innovative technology and insight. 

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Topics: iBroker, Office Management, recruitment, retention

When Recruiting, Stop Selling Price

Posted by Peter Mueller, CEO of The Profit Centre on 8/20/18 3:18 PM

Often when I ask a Broker to role play and try to recruit me as an agent, I find the following fundamental challenges in their approach:

  • They do not have an agenda.
  • They do not ask any (or enough) questions.
  • They try to tell me too much, which is overwhelming.
  • They focus on price primarily.
  • If they discuss value, it is not focused on what I want or how it benefits me.

Let's tackle the first observation.

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Topics: Office Management, Brokerage, recruitment

New iBroker At-A-Glance Video

Posted by Jocelynne Haslett on 8/16/18 9:20 PM

Have you heard rumblings about the new easy-to-use back office management solution on the market, but haven't had time to look into it? We understand. Not many business owners have the luxury of time to sift through online reviews or read lengthy whitepapers when searching for new software. 

That's why we've put together a quick overview video on iBroker, the simplified office administration solution for real estate. In just 90 seconds, you will have answers to many of the questions Brokers ask when trying to determine if iBroker is right for their business. 

Watch now or request a live demo.

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Topics: iBroker, Office Management, video

How Effective is Your Agent Recruitment Process?

Posted by Jocelynne Haslett on 7/10/18 1:38 PM

As a Broker, you know getting new talent in the door is essential to the ongoing success of your brokerage, but it can be a challenge to attract talent that will make a real difference. Although in-office perks like free daily coffee or a corner office may be compelling, they are not enough to sway the type of agents you really want to keep. You need to be more strategic and offer true value that differentiates you from the other contenders they may be considering.

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Topics: iBroker, Office Management, recruitment, retention

A Profitable Brokerage Starts with Clarity of Your Vision and Goals

Posted by Peter Mueller, CEO of The Profit Centre on 6/21/18 12:52 PM

The clarity and commitment to your vision and goals will ultimately pave a path to your destiny and your success. The problem is that typically they are not clearly defined.

I have discovered that the typical broker was a successful REALTOR   who would never consider compromising their commissions to a potential customer. They would have a strong listing presentation that would identify their points of distinction. They take time and effort in a strategic manner in order to validate their services to command the fee they feel they are worth. One of the methods is to prove that by listing their home with them, the customer would net more money in less time than their competitors. The disturbing part is that many of them did not take that skill and apply it to their brokerage business.
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Topics: iBroker, PeterMueller, Office Management, ProfitCentre, gross profit

Announcing DocuSign Transaction Rooms Integration with iBroker

Posted by Jocelynne Haslett on 4/13/18 2:40 PM

Committed to saving you time

At iBroker, it is our goal to save Office Administrators time and offer the best experience possible when managing the day to day business of a real estate brokerage. Powered by a company with over 20 years of industry experience, we understand the challenges Office Administrators face. iBroker has been specifically designed to alleviate these challenges. This latest integration with DocuSign Transaction Rooms is a great example of this. 

iBroker is proud to announce its latest integration with the industry leading document and transaction management provider, DocuSign Transaction Rooms (DTR). DTR allows Brokers and Agents to manage their transactions effectively through a connected experience in the cloud. Shared users now enjoy a streamlined experience by easily importing DTR details into iBroker. 

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Topics: Real Estate, Office Management, Streamline Billing, Integration, transaction management, back office, profitability, DocuSign

The Dangers of Erroneous Reports: Understand How Your Data Was Derived & Interpret It Correctly

Posted by Peter Mueller, CEO of The Profit Centre on 3/26/18 9:29 AM

How Clean is the Data Upon Which You are Basing Decisions?

In order to run a profitable Real Estate Brokerage, one needs to know and truly understand the metrics involved in running one’s business.

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Topics: Real Estate, Office Management, Streamline Billing, Integration, transaction management, back office, profitability