Brokers know that change is inevitable if they are going to stay competitive and enjoy continued success. Given technology advances so quickly, without change office systems can quickly become dated, making recruitment and retention - the cornerstone of any real estate business - a challenge. But a technology change to a key system can be disruptive and overwhelming for those involved. How do you lead the organization through it to mitigate resistance and instead inspire support and excitement?
The National Association of REALTORS®* recently surveyed its members about the current technology landscape in the real estate industry. The published results offer Brokers some valuable insights into technology trends, needs, wants and perceptions they may want to consider when planning out their strategies and technology spend for 2019.