---
title: iBroker Blog | compensation
description: compensation | The iBroker Blog offers business and technology information, tips and advice of interest to North American real estate Brokers
---
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## [Nine Principles of Designing Profitable Compensation Programs](https://www.goibroker.com/blog/9-principles-of-designing-profitable-compensation-programs)
Posted by [Peter Mueller, CEO of The Profit Centre](https://www.goibroker.com/blog/author/peter-mueller-ceo-of-the-profit-centre) on 1/31/19 5:00 PM
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[](https://www.goibroker.com/blog/9-principles-of-designing-profitable-compensation-programs)
Before designing a compensation program it is important to first identify who your customer truly is before you start recruiting. I believe that many Brokers do not have a defined outline of the REALTOR® they want to attract. Given the challenges of recruitment, Brokers tend to be seduced by the physiological win of a new heartbeat as opposed to being focused on acquiring the *right* REALTOR®. The result is often the development of compensation programs designed to attract them on price.
[Read More](https://www.goibroker.com/blog/9-principles-of-designing-profitable-compensation-programs)
Topics: [Office Management](https://www.goibroker.com/blog/topic/office-management), [profitability](https://www.goibroker.com/blog/topic/profitability), [iBroker](https://www.goibroker.com/blog/topic/ibroker), [brokers](https://www.goibroker.com/blog/topic/brokers), [peter mueller](https://www.goibroker.com/blog/topic/peter-mueller), [compensation](https://www.goibroker.com/blog/topic/compensation)
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