Nine Principles of Designing Profitable Compensation Programs

Posted by Peter Mueller, CEO of The Profit Centre on 1/31/19 5:00 PM

Before designing a compensation program it is important to first identify who your customer truly is before you start recruiting. I believe that many Brokers do not have a defined outline of the REALTOR® they want to attract. Given the challenges of recruitment, Brokers tend to be seduced by the physiological win of a new heartbeat as opposed to being focused on acquiring the right REALTOR®. The result is often the development of compensation programs designed to attract them on price.

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Topics: iBroker, Office Management, brokers, peter mueller, compensation, profitability