At iBroker, we understand the multitude of challenges facing brokerages today. Recruiting and retaining agents is certainly one of the most important, given the direct correlation with growth. Successful brokers know that an effective recruitment and retention strategy is absolutely essential to realizing their growth potential. While some brokers have the means to invest heavily in tools, services and systems to support this effort, others may not be in a position to do so – at least not to the same extent. Instead, they are constantly on the lookout for cost-effective means to the same end; but can low cost recruitment strategies be as effective?
Every broker's recruitment process tends to have its own unique way of attracting, selecting, and hiring agents. It is both a critically important and time-consuming task. Technology can support this process and help build relationships between brokers and prospective agents. It can also resolve some of the biggest recruitment challenges brokers face, resulting in a more efficient and effective process overall.
Successful brokers understand that recruiting and retaining talent are essential to maximizing their growth potential. Many would agree that getting talent in the door is the easier step. It's getting them to stay for the long haul that is the challenge. It can be a significant investment of time and money to nurture and recruit top talent. The last thing you want is for your new recruit to leave prematurely. But, how do you get them to stay? What carrots, or incentives, should you dangle to cultivate loyalty among your agents?
Are you a pro when it comes to recruiting talent? Do you have creative or innovative ways to attract talent and wonder why others are not doing the same? Are you willing to share your expertise with others? We're creating an eBook on recruitment strategies and seeking insight from industry experts. Help us shed light on the best strategies out there. At iBroker, we understand the ongoing challenge to recruit and retain talent and are committed to offering Brokers solutions through innovative technology and insight.
Often when I ask a Broker to role play and try to recruit me as an agent, I find the following fundamental challenges in their approach:
- They do not have an agenda.
- They do not ask any (or enough) questions.
- They try to tell me too much, which is overwhelming.
- They focus on price primarily.
- If they discuss value, it is not focused on what I want or how it benefits me.
Let's tackle the first observation.
As a Broker, you know getting new talent in the door is essential to the ongoing success of your brokerage, but it can be a challenge to attract talent that will make a real difference. Although in-office perks like free daily coffee or a corner office may be compelling, they are not enough to sway the type of agents you really want to keep. You need to be more strategic and offer true value that differentiates you from the other contenders they may be considering.