When Recruiting, Stop Selling Price

Posted by Peter Mueller, CEO of The Profit Centre on 8/20/18 3:18 PM

Often when I ask a Broker to role play and try to recruit me as an agent, I find the following fundamental challenges in their approach:

  • They do not have an agenda.
  • They do not ask any (or enough) questions.
  • They try to tell me too much, which is overwhelming.
  • They focus on price primarily.
  • If they discuss value, it is not focused on what I want or how it benefits me.

Let's tackle the first observation.

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Topics: Office Management, Brokerage, recruitment

iBroker & The Profit Centre - We're Better Together

Posted by Jocelynne Haslett on 2/17/18 6:44 PM

Increase Profits with iBroker and The Profit Centre

iBroker, a powerful real estate brokerage back office management application by GryphTech Inc., has partnered with leading business evaluation software company, The Profit Centre, to offer insight and tools Brokers need to run an efficient and profitable business.

Shared customers enjoy a streamlined workflow between applications bringing together financial, operational and analytical tools that offer real-time insights integral to a growing and profitable brokerage. Together, Brokers benefit from a one-of-a-kind back office solution that is not only easy to use, but provides the clarity needed to increase profitability.

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Topics: iBroker, ProfitCentre, PeterMueller, profitability, back office, Real Estate Software, Office Management, Real Estate, Brokerage