Often when I ask a Broker to role play and try to recruit me as an agent, I find the following fundamental challenges in their approach:
- They do not have an agenda.
- They do not ask any (or enough) questions.
- They try to tell me too much, which is overwhelming.
- They focus on price primarily.
- If they discuss value, it is not focused on what I want or how it benefits me.
Let's tackle the first observation.
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