---
title: iBroker Blog | Brokerage
description: Brokerage | The iBroker Blog offers business and technology information, tips and advice of interest to North American real estate Brokers
---
[](https://www.goibroker.com)
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- Features
- [Transactions](https://www.goibroker.com/transactionmanagement)
- [Financials](https://www.goibroker.com/financialmanagement)
- [Recruiting](https://www.goibroker.com/manage-recruitment)
- [Integrations](https://www.goibroker.com/integrations)
- Resources
- [Testimonials](https://www.goibroker.com/testimonials)
- [Broker Tips & Info](https://www.goibroker.com/broker-tips-and-information)
- [Training & Support](https://www.goibroker.com/training-and-support)
- [FAQ](https://www.goibroker.com/faq)
- [Login](https://app.goibroker.com/login.aspx)
- [Request a Demo](https://www.goibroker.com/demo)
- [Contact Us](https://www.goibroker.com/contact-us)
## [When Recruiting, Stop Selling Price](https://www.goibroker.com/blog/stop-selling-price-peter-mueller)
Posted by [Peter Mueller, CEO of The Profit Centre](https://www.goibroker.com/blog/author/peter-mueller-ceo-of-the-profit-centre) on 8/20/18 3:18 PM
- [Tweet](https://twitter.com/share)
[](https://www.goibroker.com/blog/stop-selling-price-peter-mueller)
Often when I ask a Broker to role play and try to recruit me as an agent, I find the following fundamental challenges in their approach:
- They do not have an agenda.
- They do not ask any (or enough) questions.
- They try to tell me too much, which is overwhelming.
- They focus on price primarily.
- If they discuss value, it is not focused on what I want or how it benefits me.
Let's tackle the first observation.
[Read More](https://www.goibroker.com/blog/stop-selling-price-peter-mueller)
Topics: [Office Management](https://www.goibroker.com/blog/topic/office-management), [Brokerage](https://www.goibroker.com/blog/topic/brokerage), [recruitment](https://www.goibroker.com/blog/topic/recruitment)
## [iBroker & The Profit Centre - We're Better Together](https://www.goibroker.com/blog/ibroker-the-profit-centre-were-better-together)
Posted by [Jocelynne Haslett](https://www.goibroker.com/blog/author/jocelynne-haslett) on 2/17/18 6:44 PM
- [Tweet](https://twitter.com/share)
[](https://www.goibroker.com/blog/ibroker-the-profit-centre-were-better-together)
### **Increase Profits with iBroker and The Profit Centre**
iBroker, a powerful real estate brokerage back office management application by GryphTech Inc., has partnered with leading business evaluation software company, The Profit Centre, to offer insight and tools Brokers need to run an efficient and profitable business.
Shared customers enjoy a streamlined workflow between applications bringing together financial, operational and analytical tools that offer real-time insights integral to a growing and profitable brokerage. Together, Brokers benefit from a one-of-a-kind back office solution that is not only easy to use, but provides the clarity needed to increase profitability.
[Read More](https://www.goibroker.com/blog/ibroker-the-profit-centre-were-better-together)
Topics: [Office Management](https://www.goibroker.com/blog/topic/office-management), [Real Estate Software](https://www.goibroker.com/blog/topic/real-estate-software), [back office](https://www.goibroker.com/blog/topic/back-office), [profitability](https://www.goibroker.com/blog/topic/profitability), [PeterMueller](https://www.goibroker.com/blog/topic/petermueller), [ProfitCentre](https://www.goibroker.com/blog/topic/profitcentre), [iBroker](https://www.goibroker.com/blog/topic/ibroker), [Real Estate](https://www.goibroker.com/blog/topic/real-estate), [Brokerage](https://www.goibroker.com/blog/topic/brokerage)
### Recent Posts
### Posts by Topic
- [Office Management (26)](https://www.goibroker.com/blog/topic/office-management)
- [iBroker (20)](https://www.goibroker.com/blog/topic/ibroker)
- [brokers (14)](https://www.goibroker.com/blog/topic/brokers)
- [back office (12)](https://www.goibroker.com/blog/topic/back-office)
- [Real Estate Software (9)](https://www.goibroker.com/blog/topic/real-estate-software)
- [Integration (7)](https://www.goibroker.com/blog/topic/integration)
- [profitability (6)](https://www.goibroker.com/blog/topic/profitability)
- [recruitment (6)](https://www.goibroker.com/blog/topic/recruitment)
- [PeterMueller (4)](https://www.goibroker.com/blog/topic/petermueller)
- [ProfitCentre (4)](https://www.goibroker.com/blog/topic/profitcentre)
- [Streamline Billing (4)](https://www.goibroker.com/blog/topic/streamline-billing)
- [backoffice (4)](https://www.goibroker.com/blog/topic/backoffice)
- [gross profit (4)](https://www.goibroker.com/blog/topic/gross-profit)
- [opportunity cost (4)](https://www.goibroker.com/blog/topic/opportunity-cost)
- [real estate strategy (4)](https://www.goibroker.com/blog/topic/real-estate-strategy)
- [transaction management (4)](https://www.goibroker.com/blog/topic/transaction-management)
- [Real Estate (3)](https://www.goibroker.com/blog/topic/real-estate)
- [productivity (3)](https://www.goibroker.com/blog/topic/productivity)
- [retention (3)](https://www.goibroker.com/blog/topic/retention)
- [Brokerage (2)](https://www.goibroker.com/blog/topic/brokerage)
- [RE/MAX (2)](https://www.goibroker.com/blog/topic/re-max)
- [ROI (2)](https://www.goibroker.com/blog/topic/roi)
- [Reduce Overhead (2)](https://www.goibroker.com/blog/topic/reduce-overhead)
- [agent management (2)](https://www.goibroker.com/blog/topic/agent-management)
- [automation (2)](https://www.goibroker.com/blog/topic/automation)
- [peter mueller (2)](https://www.goibroker.com/blog/topic/peter-mueller)
- [technology (2)](https://www.goibroker.com/blog/topic/technology)
- [Comprehensive Dashboard (1)](https://www.goibroker.com/blog/topic/comprehensive-dashboard)
- [DocuSign (1)](https://www.goibroker.com/blog/topic/docusign)
- [Teams (1)](https://www.goibroker.com/blog/topic/teams)
- [benchmark (1)](https://www.goibroker.com/blog/topic/benchmark)
- [broker reports (1)](https://www.goibroker.com/blog/topic/broker-reports)
- [change management (1)](https://www.goibroker.com/blog/topic/change-management)
- [compensation (1)](https://www.goibroker.com/blog/topic/compensation)
- [nar (1)](https://www.goibroker.com/blog/topic/nar)
- [office communication (1)](https://www.goibroker.com/blog/topic/office-communication)
- [real estate leaders (1)](https://www.goibroker.com/blog/topic/real-estate-leaders)
- [survey (1)](https://www.goibroker.com/blog/topic/survey)
- [video (1)](https://www.goibroker.com/blog/topic/video)
see all
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