There’s so much to love about running a real estate brokerage: You can use whatever business model you wish, hire according to your standards, service the clients you choose, decide what tech tools to leverage, and even decide (within reason) when you’ll make yourself available for work.
Indie or franchise? There are reasons to go either way as a broker -- but if you’ve decided to establish yourself as an independent broker, then having the freedom to choose how you’ll operate, hire, market and bill as a brokerage is probably important to you.
Would you like to spend less time using your back office software and more time focusing on money-making activities? Is your profitability dependent on your ability to use a certain type of software?
Managing your back office is a difficult proposition at best. Negotiated commission plans with tiers, fees, caps, and date sensitive exceptions are becoming the norm for offices that want to recruit top notch talent. Add teams to the equation and the complexity compounds even further.
And that’s just the tip of the iceberg. On top of crazy commission plans, offices still need to track transactions, invoice agents every month, keep up to date with AR and manage all office/agent expenses. The challenges faced by the modern real estate office are many, but the right solution can have a transformative effect on your business. Below are three very important reasons you should consider adopting a comprehensive back office solution.
Is your profitability tied to your ability to use a certain type of software? Spending too much time buried in Excel spreadsheets or complex applications? Prefer to spend time on money-making activities? Is your software defining your business by needing to hire a specialized skill set to manage it?
If you are answering "yes" to these questions, you are not alone. Many Broker/Owners are eager to take back the reins from their software, and re-focus on what they do best - grow their business! Consider Cameron Keegan's story. You may relate: