This month, Peter Mueller, CEO of The Profit Centre, and Carlos Matias, CEO of GryphTech and Creator of iBroker, held a popular Broker webinar to share what every broker needs to know about running a profitable business. Leveraging decades of industry experience, they discussed how to analyze financial and operational metrics to effectively inform business strategy and how to implement a killer strategy proven to increase profitability.
Increase Profits with iBroker and The Profit CentreiBroker, a powerful real estate brokerage back office management application by GryphTech Inc., has partnered with leading business evaluation software company, The Profit Centre, to offer insight and tools Brokers need to run an efficient and profitable business.
Shared customers enjoy a streamlined workflow between applications bringing together financial, operational and analytical tools that offer real-time insights integral to a growing and profitable brokerage. Together, Brokers benefit from a one-of-a-kind back office solution that is not only easy to use, but provides the clarity needed to increase profitability.
When it comes to business planning and measuring performance, real estate brokers often focus most of their effort on developing the sales side of their businesses. Revenue growth, albeit a very important metric, is only one indicator of overall business performance. There are other key metrics that should be tracked ongoing to effectively inform business strategy and be set up for long-term success. For some, this can be an overwhelming process as they are unsure what to track and how.
In order to run a profitable Real Estate Brokerage, one needs to know and understand the metrics involved in running one’s business. One of these metrics, which we consider to be the most important metric, is the GROSS PROFIT PER REALTOR (GPPR) metric. This metric is critical to obtaining your Gross Profit per Realtor Objective (GPPRO).
As seen featured in the latest issue of REM Magazine...
GryphTech, a real estate data and franchise software firm, has entered the North American brokerage market with iBroker back office management software.
Are You Using Spreadsheets to Manage Your Back Office?
If so, have you considered the opportunity costs of doing so? For a growing brokerage, using a tool like Excel to manage office finances and administration may not only be inefficient, but risky too.
Integration to bring disparate technologies closer together is becoming an ever-more-popular trend as consumers come to expect increasing ease and fusion in their lives.
Don't be small. Think BIG!
Advice for Managing a Real Estate Office
Download the free Broker Insights Collection eBook to discover ways to overcome common challenges facing North American Brokers today and improve growth potential. The eBook is authored by seasoned industry professionals with decades of experience helping real estate companies - big and small - succeed.
There’s so much to love about running a real estate brokerage: You can use whatever business model you wish, hire according to your standards, service the clients you choose, decide what tech tools to leverage, and even decide (within reason) when you’ll make yourself available for work.