Time Management & Opportunity Costs

Time is money. Optimize your back office and save both.

Brokers make a variety of decisions on a daily basis: choosing technology to run their business, balancing cash flows and selecting the ideal marketing plan are just a few. Tradeoffs are usually nececssary. Even if a choice yields the company greater rewards, the business still incurs a certain degree of risk. An opportunity cost is what the company gives up, or trades, as a result of its choice. Below we discuss the importance of time management and measuring the opportunity costs of our choices. 

Benefits of Opportunity Costs

Incurring opportunity costs is not inherently bad, as they do not detract from business decisions; but rather, they can enhance the decision-making process. Businesses engage in this type of decision-making to ensure the benefits of their decision are always greater than the cost of an alternative. This is a particularly valuable exercise when faced with technology investment decisions.

Make Informed Decisions & Realize the Value of Your Time

As a business owner, your resources are always limited. You have a finite amount of time, money, and expertise, so you can’t take advantage of every opportunity that comes along. Auditing your time and calculating the opportunity cost of your decisions can help you focus on the tasks and technology investments that bring you the greatest return.

Example - Using Excel to Manage Office Administration

Let’s use a spreadsheet program, like Excel, as an example and apply the opportunity cost formula: Opportunity Cost = what you are sacrificing / what you are gaining

Some may determine the following:

GAINING SACRIFICING
Stability Data accuracy
Familiarity Precious time
Low cost software licence Historical data & insight
Extensive online support Data security
  Scalability
  Contingency
  Share-ability

Consider:

Data Accuracy. A Harvard Economics Study found that 88% of spreadsheets contain some type of error. Simply misplacing a decimal point can result in significant accounting errors. Excel’s primary functionality is NOT accounting. Spreadsheets are a medium to contain your data but don't allow for in-depth data analysis. Trying to identify and fix these errors can be a resource hog.

Time. The inability for Excel to integrate with other systems can result in time-consuming double entry and result in errors. Processing financial statements in Excel can take up valuable time. With online software, you can collect your data and generate a financial analysis report, a sales report, or a commisssion statement, in just a few clicks - a far more efficient process. While it’s fairly simple to create spreadsheets in Excel, making it a functioning accounting program requires skills that most users don't have, and recruiting talent that has that skillset can be expensive.

Security. With all of your business information stored on staff computers, you could be highly vulnerable to security breaches. In the event of a hard disk crash, computer virus, or deliberate tampering, your data is at risk. If you’re using a spreadsheet program and storing your data locally, any of these events could potentially have a devastating impact on your business.

Historical Data & Insight. Spreadsheets don’t allow you to maintain a reliable audit trail. They aren’t designed to store historical data, so often, in an attempt to keep the size of files manageable, they are updated and companies lose important historical information. This makes critical trend analysis a challenge. Further, data and formulas can be changed or accidentally deleted, without any trace of the original entry.

Contingency. If you have one person dedicated to managing these files, as is the case with many SMBs, and this person leaves your organization, the intel and knowledge goes with him/her. This leaves you at a disadvantage when hiring a replacement and trying to mitigate business disruption. As your business grows, the need for a more robust, comprehensive and integrated solution grows with it. Invest in a solution now that can scale with your business to mitigate the need to transition later.

Share-ability. Do you have filenames like this in your business: Year1-11Financials_AB_gh_final_9.31.17_final2_FINAL_jh.xls When collaborating with colleagues, numerous revisions often result in a mess like this. The inability to make live updates to spreadsheets requires the documents to be passed around with each person making a change or addition. It is certainly not an efficient or effecitve process to say the least.

In summary, some may conclude that the sacrifices are greater than the gains in this example. Spreadsheet programs may not in fact be a time or money-saver as often believed, but rather, they may be costing your business lost opportunities.


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