When Recruiting, Stop Selling Price

Posted by Peter Mueller, CEO of The Profit Centre on 8/20/18 3:18 PM

Often when I ask a Broker to role play and try to recruit me as an agent, I find the following fundamental challenges in their approach:

  • They do not have an agenda.
  • They do not ask any (or enough) questions.
  • They try to tell me too much, which is overwhelming.
  • They focus on price primarily.
  • If they discuss value, it is not focused on what I want or how it benefits me.

Let's tackle the first observation.

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Topics: Office Management, Brokerage, recruitment

New iBroker At-A-Glance Video

Posted by Jocelynne Haslett on 8/16/18 9:20 PM

Have you heard rumblings about the new easy-to-use back office management solution on the market, but haven't had time to look into it? We understand. Not many business owners have the luxury of time to sift through online reviews or read lengthy whitepapers when searching for new software. 

That's why we've put together a quick overview video on iBroker, the simplified office administration solution for real estate. In just 90 seconds, you will have answers to many of the questions Brokers ask when trying to determine if iBroker is right for their business. 

Watch now or request a live demo.

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Topics: Office Management, iBroker, video

How Effective is Your Agent Recruitment Process?

Posted by Jocelynne Haslett on 7/10/18 1:38 PM

As a Broker, you know getting new talent in the door is essential to the ongoing success of your brokerage, but it can be a challenge to attract talent that will make a real difference. Although in-office perks like free daily coffee or a corner office may be compelling, they are not enough to sway the type of agents you really want to keep. You need to be more strategic and offer true value that differentiates you from the other contenders they may be considering.

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Topics: Office Management, iBroker, recruitment, retention

A Profitable Brokerage Starts with Clarity of Your Vision and Goals

Posted by Peter Mueller, CEO of The Profit Centre on 6/21/18 12:52 PM

The clarity and commitment to your vision and goals will ultimately pave a path to your destiny and your success. The problem is that typically they are not clearly defined.

I have discovered that the typical broker was a successful REALTOR   who would never consider compromising their commissions to a potential customer. They would have a strong listing presentation that would identify their points of distinction. They take time and effort in a strategic manner in order to validate their services to command the fee they feel they are worth. One of the methods is to prove that by listing their home with them, the customer would net more money in less time than their competitors. The disturbing part is that many of them did not take that skill and apply it to their brokerage business.
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Topics: Office Management, gross profit, PeterMueller, ProfitCentre, iBroker

Announcing DocuSign Transaction Rooms Integration with iBroker

Posted by Jocelynne Haslett on 4/13/18 2:40 PM

Committed to saving you time

At iBroker, it is our goal to save Office Administrators time and offer the best experience possible when managing the day to day business of a real estate brokerage. Powered by a company with over 20 years of industry experience, we understand the challenges Office Administrators face. iBroker has been specifically designed to alleviate these challenges. This latest integration with DocuSign Transaction Rooms is a great example of this. 

iBroker is proud to announce its latest integration with the industry leading document and transaction management provider, DocuSign Transaction Rooms (DTR). DTR allows Brokers and Agents to manage their transactions effectively through a connected experience in the cloud. Shared users now enjoy a streamlined experience by easily importing DTR details into iBroker. 

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Topics: Office Management, Streamline Billing, Integration, transaction management, back office, profitability, Real Estate, DocuSign

The Dangers of Erroneous Reports: Understand How Your Data Was Derived & Interpret It Correctly

Posted by Peter Mueller, CEO of The Profit Centre on 3/26/18 9:29 AM

How Clean is the Data Upon Which You are Basing Decisions?

In order to run a profitable Real Estate Brokerage, one needs to know and truly understand the metrics involved in running one’s business.

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Topics: Office Management, Streamline Billing, Integration, transaction management, back office, profitability, Real Estate

How to Triple Profits Without Raising Fees

Posted by Jocelynne Haslett on 3/19/18 12:52 PM

This month, Peter Mueller, CEO of The Profit Centre, and Carlos Matias, CEO of GryphTech and Creator of iBroker, held a popular Broker webinar to share what every broker needs to know about running a profitable business. Leveraging decades of industry experience, they discussed how to analyze financial and operational metrics to effectively inform business strategy and how to implement a killer strategy proven to increase profitability.

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Topics: Office Management, gross profit, PeterMueller, ProfitCentre, iBroker

iBroker & The Profit Centre - We're Better Together

Posted by Jocelynne Haslett on 2/17/18 6:44 PM

Increase Profits with iBroker and The Profit Centre

iBroker, a powerful real estate brokerage back office management application by GryphTech Inc., has partnered with leading business evaluation software company, The Profit Centre, to offer insight and tools Brokers need to run an efficient and profitable business.

Shared customers enjoy a streamlined workflow between applications bringing together financial, operational and analytical tools that offer real-time insights integral to a growing and profitable brokerage. Together, Brokers benefit from a one-of-a-kind back office solution that is not only easy to use, but provides the clarity needed to increase profitability.

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Topics: Office Management, Real Estate Software, back office, profitability, PeterMueller, ProfitCentre, iBroker, Real Estate, Brokerage

8 Key Metrics Every Brokerage Should be Tracking

Posted by Peter Mueller, CEO of The Profit Centre on 2/5/18 7:13 AM

When it comes to business planning and measuring performance, real estate brokers often focus most of their effort on developing the sales side of their businesses. Revenue growth, albeit a very important metric, is only one indicator of overall business performance. There are other key metrics that should be tracked ongoing to effectively inform business strategy and be set up for long-term success. For some, this can be an overwhelming process as they are unsure what to track and how. 

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Topics: back office, gross profit, profitability, PeterMueller, ProfitCentre, iBroker

The Most Important Metric of Your Brokerage and Why It Can Be Elusive

Posted by Peter Mueller, CEO of The Profit Centre on 2/4/18 3:26 PM

 In order to run a profitable Real Estate Brokerage, one needs to know and understand the metrics involved in running one’s business. One of these metrics, which we consider to be the most important metric, is the GROSS PROFIT PER REALTOR (GPPR) metric.  This metric is critical to obtaining your Gross Profit per Realtor Objective (GPPRO).

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Topics: ROI, Office Management, gross profit, profitability